In today’s fast changing mobile based world it is important that your business adapts quickly.
We can help you to:
Out late at night? How are you getting home?
Every night millions of young people around the world go out then have problems getting home safely.
Unfortunately, streets become very unsafe after dark, with increased levels of crime, violence and alcohol related incidents.
Many young people do not feel safe catching taxis or other public transport alone late at night. On the busiest nights though, Friday and Saturday nights in particular, there aren't even enough taxis or public transport to get everybody home, even if they wanted to.
Social media crises are handled poorly, by and large. Businesses are quite surprised when they find their "Social Media Management Policy" has failed to stop a crisis and then have no idea how to react.
It is true that social media (including social networks, such as Facebook and Twitter, as well as forums and review sites incorporating social feedback, such as Trip Advisor) present new threats to businesses by enabling any individual to post harmful information which could quickly 'go viral'.
However these new threats are no different to other business threats, in that they can be effectively handled using well established risk management techniques.
In this article we walk through some of the threat scenarios presented by social media then outline a framework for managing the threats.
There is no question that the Internet is the most common research tool when deciding where to find products and services. And initially the world was simple... set up a website, put a link on your business card and with any luck (and Yellow Pages online) people found your business.
But social media changed the rules. It is no longer enough to set up your online presence and sit back. Businesses that have adopted social media are jumping ahead of their competitors by frequently broadcasting their benefits and appearing more available to their clients and, if your business does not act, eventually your clients too.
But there are so many social networks... Facebook, Linked-In, Twitter, Google+ ... sigh.... it goes on and on. Which ones do you choose? How do you get started?
The Australian business landscape continues to change rapidly.
The ‘next big thing’ is already on its way and once again it is a case of adapt or perish.
I’m talking of course about the National Broadband Network (NBN) and the direct effect it will have on businesses.
This is something most developed countries are already taking for granted so we have the advantage of being able to forecast how it will affect our businesses.
These are tough economic times for every business in every industry around the world.
To make matters worse, even local businesses compete in an international market.
Yet the world population continues to spiral out of control and with it products and services are consumed at an escalating rate.
So if you are finding your business losing market share, it may not be anything you are doing wrong, but please do not blame the economy. Your loss is most likely due to your competition adapting to the new mobile-connected world order faster than you.
Here we present 4 basic steps to get you more business in this mobile driven world.